Last weekend, Sundar Pichai’s compensation package was making the news rounds. Why was it the topic of conversation? $200M. There are only three possible reactions when we think about compensation: too much, too little, or just right. In this post, I’m not going to examine whether Sundar’s compensation was any of those. I am going to examine the more thorny topic of what should be the right amount and more importantly how to think about the process of setting that compensation level.